Source: Hungary and Source: on losses in France, although the article states that Auchan’s market share in France is 8 per cent: in reality, it is now almost half that: 5.8% in the latest period, down 0.3% on the previous period, when it stood at 6.1%, representing a fall of0.4% compared with the period before that. It stood at 8.3% – by volume – three years ago.
Auchan is suffering from an internal crisis that has caused it to lose its leadership in the hypermarket segment, once the brand’s flagship format.
