Comparable sales in the US, McDonald’s largest market, increased by 2.4%

McDonald’s maintained its $5 meal offer for more than a year, prioritised menu innovation, and intensified marketing efforts to boost demand among low-income diners

Reuters adds that it is raising discounts: “In September, the company reintroduced its Extra Value meals and began working with franchisees to standardise a 15% discount on combo meals nationwide, up from the current 10% to 11%.”