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  • Profile
    • Giuseppe Caprotti
    • People say about me
    • Collaborations / Projects
    • Press & Events
    • Photos
    • Videos
  • Publications
    • Le Ossa dei Caprotti
    • Characters
    • Reviews
    • Presentations
    • Other Publications
  • Marketing
    • Marketing News ad Analysis
    • Armando Testa Advertising
  • Geopolitics & History
    • History of the Caprotti and Venosta families
    • History of Esselunga
    • Food and Retail History
    • Local History
    • History of Italy
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Yearly Archives: 2025

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  2. 2025

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti18/03/2025

Food producers (big brands and not): what future?

Demographics and market saturation give big brands few prospects. Confirmation comes from Nestlé which wants to spin off its water division and Unilever which wants to sell its ice cream division. Nestlé had to lower its growth forecast to 2%: the big brands are trying hard to delay their decline

People, Environment & Culture — by Giuseppe Caprotti16/03/2025

‘Supports polar bear fur trade’; WWF – rightly – under indictment

Every nine hours a polar bear is killed by hunters in Canada, Greenland, Russia and the United States. Those who live in Norway know that climate change is aggravating the situation, but it is not the real reason for this slaughter. Let WWF take note

History of Esselunga History of the Caprotti and Venosta families People, Environment & Culture — by Giuseppe Caprotti16/03/2025

History: values in action | Esselunga’s social responsibility

About Esselunga’s social balance sheet drawn up in 2003, well ahead of its time. And of €300 million turnover of ecological products, equivalent to 10% of food

Food and Retail History People, Environment & Culture — by Giuseppe Caprotti11/03/2025

‘Where the world goes’ china – bucking the trend – goes in search of the ‘holy grail’ of cultured meat

We will see, I think shortly, who, between western multinationals – influenced by disappointing sales and political decisions – and China – oriented by the single party – will have been right

People, Environment & Culture — by Giuseppe Caprotti11/03/2025

Global warming has resulted in one of the world’s northernmost coffee plantations in Sicily

In addition to suffering the damages of change, we must try to seize opportunities, especially in agriculture

People, Environment & Culture — by Giuseppe Caprotti06/03/2025

Trump orders the felling of thousands of hectares of forests

The decision is the latest in a series of measures to dismantle the Biden administration’s policies. Objective: to reduce timber imports from Canada. Scientists and environmentalists: ‘Negative effects on climate’. Reforestation also blocked

People, Environment & Culture — by Giuseppe Caprotti05/03/2025

Norway: whaling quota increased

Contrary to claims about the cultural importance of this practice, the Norwegian whaling industry faces a declining domestic demand for whale meat. A 2021 survey found that only 2 per cent of Norwegians eat whale meat (down from 4 per cent in 2019), while no one under the age of 35 said they often eat whale meat

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti04/03/2025

The NutrInform Battery, Italy’s answer to Nutri- food labelling is a total political and operational failure (announced)

In Italy, none of this has happened. And in Europe a conflict looms, as Carrefour has announced that it will impose the Nutri- Score on all suppliers

History of the Caprotti and Venosta families Press & Events — by Giuseppe Caprotti02/03/2025

Conference: Engineer Gianni Albertini’s great voyage to the Arctic seas

The Arctic expedition of the ship HEIMEN-SUCAI led by my great-uncle, the mountaineer and explorer Gianni Albertini between May and September 1929 had started as a search and rescue operation for possible survivors of the airship ITALIA that had gone missing the year before…

Food and Retail History People, Environment & Culture — by Giuseppe Caprotti02/03/2025

‘Where the world is going’: climate change redraws Europe’s wine map

Opportunities and risks of climate change in the wine world in Europe: ‘if you love the Bordeaux wines of the 1970s and 1980s, those are gone forever’

People, Environment & Culture — by Giuseppe Caprotti01/03/2025

Amazonia: environmental situation – characterised by deforestation and pollution – worsened by ‘rivers of cocaine’

“Drug trafficking is increasingly linked to gold mining, timber smuggling and land theft”…. ‘an increase in violence, but also deforestation and the encroachment of indigenous lands, among other things’.

Food and Retail History Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti25/02/2025

‘Greenwashing’: screening of websites reveals that half of all green claims are unsubstantiated

Drafted 8 February 2021, updated 25 February 2025 The pitfalls for consumers in packaging and labelling are many: we will…

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Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

Characters


Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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