Prosciuttopoli: the fake ham scandal, exacerbated by swine fever

Written on 12 June 2022 and updated on 12 June 2026

The starting point is this: you are unlikely to see the words “foreign ham” in restaurants, bars, shops or supermarkets, yet two-thirds of the pork legs processed in Italy come from pigs reared in Spain and Northern Europe.

Then we come to these sad and convoluted events: “The new CSQA regulatory body suspended” (2022)

The CSQA is the body that was supposed to oversee the authenticity of the two PDOs, San Daniele and Prosciutto di Parma.

The news resurfaced in June 2022 following a “saga” that will last a total of eight years (from 2016 to 2024).

This affair involved Assica (Confindustria), Coldiretti and the Parma Quality Institute ( *) with the following results:

“The Parma Quality Institute (IPQ), having been suspended for six months in 2018 for failing to realise that almost a million counterfeit Parma raw hams were in circulation ….“
“2 million legs – equivalent to 20% of national production – would have been re-admitted to the Parma and San Daniele PDO without meeting the requirements“

(*)The IPQ was subsequently replaced by the CSQA, which in turn was suspended.

The outcome of the Prosciuttopoli scandal (2024) is telling , in a never-ending saga: “Even in the case of the 2019 Prosciuttopoli scandal brought to light byIl Fatto Alimentare, the Consortium had not noticed a thing, yet it involved a fraud worth €80 million with 300 individuals reported to the judicial authorities, 810,000 legs seized, 480,000 hams removed from the market and over 500,000 legs unbranded by individual farmers“.

P.S., in 2023 I wrote: if the market has ‘always behaved badly’, there is no point in continuing.

Above you will find an old advert featuring Ugo Tognazzi, who in 1976 said:“Parma Ham. You used to have to recognise it by its flavour. From today, this brand is all you need.”

Unfortunately, the brand may no longerbe enough if the poor management of the sector persists.

The short-sightedness of the aforementioned bodies and associations involved suggests that the aim has been to try to destroy, by any means possible, the reputation of a quality product – Italian prosciutto – thereby favouring foreign competitors.

Will ‘our heroes’ succeed in their intent, damaging the entire ‘Made in Italy’ brand?

This is the dilemma that seems to be emerging, with the scandal of fake hams, the continuing mismanagement of the sector and the underestimation of the swine fever that is now spreading throughout Italy, with devastating effects.

And it is obvious that this pandemic will have a massive impact on our exports – boycotted by many countries – on our image – see below – but also on inflation (the increased costs of this crisis will inevitably be passed on to consumer prices) and on our country’s competitiveness.

Take it from someone who, more than twenty years ago, after consulting Juan Roig of Mercadona, introduced Spanish ham – under the Campofrío brand – into Esselunga’s delicatessens.

Even back then, ‘Jamón’ was far ‘more fashionable’ than our Parma ham!

Below: ‘Ham in danger’, in the Financial Times. Both the authoritative daily and La Repubblica point to barriers as a remedy against wild boars, which fall under the remit of the Ministry of Transport and Infrastructure. Not the culling of wild boars, as Coldiretti claims. Probably both measures would be effective. Is it perhaps a lack of ‘political will’?.

Prosciutto in pericolo FT settembre 2024

And I would add that not talking about it, not writing about it – as, for example, the Corriere della Sera does – but finding the news instead in the Financial Times, is not good for the country: the swine fever outbreak concerns food, health and, by now, public order too (see below).

In France, sheep farms are affected by three types of animal disease and it is being reported in all the newspapers. Just as in the US, there has been widespread coverage of the nine deaths caused by listeria in cured meats.

This is also because epidemics in Italy have followed one after another, and the media should be obliged to inform the public: blue tongue alert on Italian sheep and cattle farms, with hundreds of outbreaks and thousands of animals dying from the disease, which is spreading in Sardinia, Piedmont, Lombardy and Calabria, as well as in other parts of the country.

I recall that: ” Since January 2014, when the first cases were reported in wild boars in Lithuania, the disease has also spread across Europe, from east to west. In the same year, the virus reached Poland, Latvia, Estonia and then, gradually, other countries in Eastern Europe and Belgium…”

Below: in May 2024, the government announced that it had deployed the army to cull wild boars: negative publicity abroad and zero consequences in Italy, where the situation, unlike in Belgium, for example, has worsened.

Whilst our ministry was preoccupied with propaganda and appointments.

Conclusion:

the fake ham scandal has been resolved.
The swine fever situation has improved considerablybut persists, beneath the surface, in some regions.
The lessons must not be forgotten.
The consumption of Parma ham, but also San Daniele ham, should be revitalised (with great transparency, starting with the processed raw material). Certainly, incidents such as this one involving rodents and piglet carcasses at La Pellegrina farms (AIA group, November 2025) continue to damage the image of PDO ham.