data released by some of China’s trading giants show an acceleration of consumption in China. it is positive data, but not yet full health. remember that the recovery of consumption is one of the targets officially communicated by the government, which has introduced a series of targeted actions to stimulate it.
china is the second largest consumer market in the world
one sector that has continued to suffer in 2024 is coffee and bubble tea chains
- Luckin saw revenues at -3.4% in 4Q24
- Starbucks -6%
