Quick Take — MDD (private label) turnover Conad at EUR 6.3 billion (4.7% in value)

Source. In Amazon is the leading Italian distributor by purchasing centre? it is perfectly understandable why Conad is a purchasing centre(and why the ‘diatribe’ with Selex over market share makes no sense).

The much higher figure of the private label in 2024 compared to the Conad report of 2019 is surely due to a share of products not purchased through the Bologna central but directly from members.

Quick Take — Conad and Selex compared

Selex like you announced a year-end turnover of 21.1 billion… “We have a similar turnover but there is a fundamental difference: Selex is a multi-brand group that is performing well. Conad, on the other hand, is present throughout Italy with distinctive traits and homogeneous pricing policies. Our brand aggregates a capital of trust and identity that grows year by year. Our branded products also serve this purpose: they are worth 40% of sales and one third of turnover’.

It is true that in Selex there are many brands – and in Conad there are not – but I understand that they are both (Conad and Selex) purchasing centres, like the one I co-founded with Riccardo Francioni (Esd Italia).

And so the comparison makes no sense.