The brand: Fairtrade Bio Esselunga

By adding to the logo of some Esselunga Bio products (coffee, sugar, bananas, cocoa) that of Fair Trade in cooperation with Ctm Altromercato, customers are clearly told that even in their choice of supplier they can help small producers mainly in developing countries, guaranteeing them work without exploitation and an adequate income

The Esselunga brand: its beginnings and development up to 2003

In 1995, we are also able to achieve profitability for all our products and categories with industrial accounting: this allows us to better target contracts, through buyers and sales in supermarkets, with the help of the marketing department. The three functions - purchasing, marketing and sales - are fundamental to the implementation and profitability of the company's brand, whose operating result, from the 1990s to the early 2000s, is multiplied by 2.5

Quick Take — Amazon launches non-food virtual discount shop against Temu and Shein and first price line in groceries

Amazon just launched an ultracheap bargain store that takes aim at rivals Temu and Shein. Just don’t look for it on your computer-Amazon is keeping the new store largely separate from its main site, for good reason. Financial Times Newsletter 14 November 2024.

Below: the fancy private label – name happy belly – that Amazon created for food in 2016, which looked a lot like the fancy brands Esselunga had in the 1960s and 1970s . Now there seems to have been a noticeable ‘change of pace’ with the new Amazon Saver first-price line.

Compiled 14 November, updated 15 November 2024

‘Supper Market of style’: Kean Etro’s men’s fashion show on the shelves of the Esselunga in Via Washington, 2001

In 2001, Kean Etro 'wandered around [in the Esselunga on Washington Street] presenting his collection of plant-dyed cotton sweaters among the very first organic product counters. 'They took us for fools. Then the organic line is still there' ". In 2014, Chanel also paraded its models among the shelves of a supermarket at the Grand Palais in Paris. Only the supermarket was fake.