Quick Take — MDD (private label) turnover Conad at EUR 6.3 billion (4.7% in value)

Source. In Amazon is the leading Italian distributor by purchasing centre? it is perfectly understandable why Conad is a purchasing centre(and why the ‘diatribe’ with Selex over market share makes no sense).

The much higher figure of the private label in 2024 compared to the Conad report of 2019 is surely due to a share of products not purchased through the Bologna central but directly from members.

Quick Take — Conad and Selex compared

Selex like you announced a year-end turnover of 21.1 billion… “We have a similar turnover but there is a fundamental difference: Selex is a multi-brand group that is performing well. Conad, on the other hand, is present throughout Italy with distinctive traits and homogeneous pricing policies. Our brand aggregates a capital of trust and identity that grows year by year. Our branded products also serve this purpose: they are worth 40% of sales and one third of turnover’.

It is true that in Selex there are many brands – and in Conad there are not – but I understand that they are both (Conad and Selex) purchasing centres, like the one I co-founded with Riccardo Francioni (Esd Italia).

And so the comparison makes no sense.

The brand: Fairtrade Bio Esselunga

By adding to the logo of some Esselunga Bio products (coffee, sugar, bananas, cocoa) that of Fair Trade in cooperation with Ctm Altromercato, customers are clearly told that even in their choice of supplier they can help small producers mainly in developing countries, guaranteeing them work without exploitation and an adequate income

The Esselunga brand: its beginnings and development up to 2003

In 1995, we are also able to achieve profitability for all our products and categories with industrial accounting: this allows us to better target contracts, through buyers and sales in supermarkets, with the help of the marketing department. The three functions - purchasing, marketing and sales - are fundamental to the implementation and profitability of the company's brand, whose operating result, from the 1990s to the early 2000s, is multiplied by 2.5

Quick Take — Amazon launches non-food virtual discount shop against Temu and Shein and first price line in groceries

Amazon just launched an ultracheap bargain store that takes aim at rivals Temu and Shein. Just don’t look for it on your computer-Amazon is keeping the new store largely separate from its main site, for good reason. Financial Times Newsletter 14 November 2024.

Below: the fancy private label – name happy belly – that Amazon created for food in 2016, which looked a lot like the fancy brands Esselunga had in the 1960s and 1970s . Now there seems to have been a noticeable ‘change of pace’ with the new Amazon Saver first-price line.

Compiled 14 November, updated 15 November 2024