Is PepsiCo cutting the prices of its snacks by 15 per cent? That means its profit margins were too high (like many manufacturers)

The PepsiCo case confirms what was already known: many major brands have inflated their prices and margins in recent years. Not least because a 15 per cent drop suggests they had plenty of ‘room for manoeuvre’. PepsiCo was the world’s second-largest food producer in 2023, behind Nestlé and ahead of the Brazilian meat producer JBS.

JBS: skyrocketing meat prices in the US amid use of anti-obesity drugs and increasing protein consumption

The anti-obesity molecule revolution is challenging the model of the industry giants, which could lose up to USD 90 billion in the US by 2031. As a result, multinationals are trying to switch to Europe and a more protein-rich offer. And US restaurants – given the level of meat inflation – are struggling and reducing staff and portions of their dishes