Factory Positioning: ‘MDD – IDM Strategies and Market

My speech will also start from some of my experiences at Esselunga, where for many years I worked on the development of projects that accompanied an important phase in the evolution of Italian distribution: the Superstores, the Fìdaty card, Esselunga at Home, the ESD purchasing centre, the development of organic products, together with the introduction of the company’s first social report. The aim, of course, is not to look back. Those experiences serve above all as a starting point to reflect on how distribution, the role of retailer brands and the relationship between industry and retail are changing today.

The video of ‘The future they imagined, eCommerce food today’

Today, eCommerce food & grocery, although still representing a limited share of the overall turnover of food distribution, has in several cases reached economically sustainable models. This topic was discussed at the eCommerce Food Conference during a round table discussion between Giuseppe Caprotti and Mario Gasbarrino, two historical protagonists of Italian large-scale retail, moderated by Cristina Lazzati, director of Mark Up and Gdoweek

Ecommerce food Conference 2026

Giuseppe Caprotti, author of the book Le Ossa dei Caprotti, is an expert in the distribution of food and non-food products. He contributed to the modernisation and strategic and organisational development of Esselunga. in large-scale distribution, introducing innovative management tools and food innovation. He is president of the Guido Venosta Foundation, which promotes scientific research, health protection, culture, solidarity and the environment