The ersatz era: the replacement food revolution
Substitute foods are a mature segment that responds to environmental, health, ethical and economic needs. Food technology has made extraordinary progress in replicating flavours and textures
Chocolate without cocoa?
For years, cocoa was treated as a commodity: present in hundreds of references, manageable with seasonal contracts, relatively stable. Between 2024 and 2025 this approach was staravolta
Supermarket: the American dream
The supermarket idea turned out to be a move for which there were no answers, and in the long run one of the moves that led the US to win the cultural and economic game they played with us on the chessboard of Europe
Esselunga and e-commerce, or Esselunga at home
Stimulated by Mc Kinsey, we thought about e-commerce in 1999, a few months after Google was founded. This is discussed in ‘Le Ossa dei Caprotti’
