Gs1 Italy, in 2024 the basket volume marks -0.7%. The most widespread ‘indicator’ of Italianness – the economic report points out – is the tricolour flag, present on over 16 thousand products with positive annual sales in value and stable in volume. It is followed by the claims ‘100% Italian’, which remains stable in value but loses 1.5% in volume, and ‘produced in Italy’, with negative sales in value and volume. Analysts point out that “2024 was not an easy year for European geographical indications either: in the basket of 4,888 references and 1.6 billion euro turnover of PDO, DOC and DOCG products, only PDO references record positive sales in value (5.8%) and volume (2.7%)” for a total of almost 803 million euro.
Flags with the tricolour no longer work. So says someone who put them on Esselunga organic products 25 years ago. Also because they often ‘don’t beat inflation’ and, without proper labelling on the product’s characteristics, they could simply be ‘Italian sounding’. Read also : The false myth of ‘100% Italian’ food
