its partnership with parent company Amazon, Whole Foods is ‘able to expand our products, our offering … beyond our physical shops and our e-commerce business, and also offer them on the core Amazon.com business,” noted [CEO] Oblisk. “Last year, we were able to do that with our long-life 365 private label products, which was exciting. For me, the best part is that when we look at the customers who bought those items online, most of them don’t live anywhere near a Whole Foods and have never bought a Whole Foods before.”
