Selex like you announced a year-end turnover of 21.1 billion… “We have a similar turnover but there is a fundamental difference: Selex is a multi-brand group that is performing well. Conad, on the other hand, is present throughout Italy with distinctive traits and homogeneous pricing policies. Our brand aggregates a capital of trust and identity that grows year by year. Our branded products also serve this purpose: they are worth 40% of sales and one third of turnover’.
It is true that in Selex there are many brands – and in Conad there are not – but I understand that they are both (Conad and Selex) purchasing centres, like the one I co-founded with Riccardo Francioni (Esd Italia).
