According to a new study published by The People Platform , a Stagwell company, millennial consumers between the ages of 35 and 44 are the most likely to use digital coupons and the most frequent adopters of self-checkout technology, thus representing a more valuable audience for food media networks than consumers in other age groups…
These networks are common practice in the US (Walmart even has a TV), in Italy Selex recently announced this type of initiative at the ecommerce food conference.
