Benetton Group CEO Claudio Sforza’s intense recovery and relaunch plan is starting to bear fruit. In 2025 the Ponzano Veneto-based company has contained the red to €33 million, reducing losses by 65% compared to the €100 million of 2024 and by more than 85% compared to the €230 million of 2023, the Ansa agency specifies, underlining that the group can therefore aim for a balanced budget already this year, while keeping the macroeconomic situation under constant monitoring, including the conflict in the Middle East and the possible repercussions in terms of inflation, increased costs, and a contraction in consumption.
Cost containment has also translated into a rationalisation of the distribution network, with the streamlining of loss-making direct sales outlets and the termination of relations with insolvent partners in the indirect channel, which has contributed – together with the general context of difficulties in the textile-fashion sector – to a further reduction in turnover, which has already fallen below the billion euro threshold in 2024 (to be precise, 915 million euro). In 2025, sales stopped at just under 800 million, down by more than ten percentage points..
Very difficult for the group to compete in the current, increasingly complex environment.
