A brief history of e-commerce
A planetary trade war, eminently political, in which the Chinese and Americans are the ‘masters’ and Europe, apart from a few rare exceptions – such as Lidl – has stood by and watched
The false myth of ‘100% Italian’ food
We often imagine the Made in Italy agri-food industry as a self-sufficient system, capable of producing all the raw materials it uses in-house. The reality is quite different
Food, environment and health: what could happen with the Mercosur-EU agreement
Mercosur: it is obvious that the ‘invasion’ risk of uncontrolled products, without the safeguard clauses, is likely to exacerbate the risks to our health. But the real problem is that in the European Union there are ‘derogation’ authorisations that allow prohibited substances to be used by member countries to compete unfairly with their neighbours. So before lashing out at Mercosur, perhaps we need to put things in order in Europe
‘Our man in Washington’: Trump in the hands of the Russians
‘Trump est une benediction pour Poutine’
‘Trump is a blessing for Putin’
Ecommerce food Conference 2026
Giuseppe Caprotti, author of the book Le Ossa dei Caprotti, is an expert in the distribution of food and non-food products. He contributed to the modernisation and strategic and organisational development of Esselunga. in large-scale distribution, introducing innovative management tools and food innovation. He is president of the Guido Venosta Foundation, which promotes scientific research, health protection, culture, solidarity and the environment
Jensen Huang (Nvidia) on China and the US
We are witnessing in real time the biggest shift in global economic power. While America debates tariffs, summons its own Fed Chairman to a hearing and spends $380 billion on AI infrastructure with no measurable returns…China has just implemented the most aggressive industrial strategy since the Marshall Plan…
China is building the future. America, unfortunately, seems to be merely discussing it.
Walmart: its market value exceeds $1 trillion
Walmart, the 12th largest company in the world in terms of capitalisation, has a chance to face eternal rival Amazon on an equal footing
US trends via Whole Foods (Amazon) recommendations: fibre is the new protein, tallow is all the rage
Tallow, fibre, protein. And then alcohol, whole milk and meat, with tro every logic but that of the US lobbies
PepsiCo cuts prices on snacks by 15%
The PepsiCo case confirms what was known: many big brands have doped prices and margins in recent years. Not least because a 15% drop means that they had plenty of ‘hay in the farmyard’. PepsiCo was the world’s second largest food producer in 2023, after Nestlé and before the Brazilian meat producer JBS.
Where the world is going: with Amazon, Alibaba, Shein and Temu, trade takes on a geopolitical aspect
Technology platforms are like transnational states: they may perhaps pay fines in the billions, but they will almost certainly never pay taxes equivalent to those paid by their competitors. And they will therefore continue to operate by competing unfairly with them
Ferrero: the hazelnut policy in Piedmont is not sustainable for farmers and does not valorise the Italian product
‘It is necessary to avoid foreign hazelnuts and Piedmontese hazelnuts in the same product’. Ferrero could imitate Barilla that sells pasta with 100% Italian wheat and possibly differentiate: Italian and non-Italian products
Hazelnuts: Ferrero’s environmental dilemma, from Tuscia to Turkey
Sooner or later, Ferrero will also have to address the environmental issue aggravated by the treatment of workers and non-reciprocity in the use of pesticides banned in the EU
