In this ranking Leclerc rises and Auchan falls: Leclerc 10 years ago had only one sign in the top 25, today it is 7. Auchan had 16, today there are 7. Leclerc, the French market leader, has continued to focus on hypermarkets, with success
Lidl’s marketing would have us believe that it is a supermarket. It is not, and we explain why. Moreover, the slogan ‘eat fresh’ used by Lidl to Europeans is secondarily misleading and Lidl cannot be an ‘ambassador of Made in Italy’ if it sells pasta made with foreign wheat as ‘Italian’
Compiled 17 April, updated 10 May 2026 By now, Generation Z, born between 1996 and 2015, predominantly uses a mixture…
Of the total 1,233 claims analysed in the industry, only three were supported by scientific literature, and none of these three belonged to Nestlé or Danone. Furthermore, many of these promises lacked transparency
Substitute foods are a mature segment that responds to environmental, health, ethical and economic needs. Food technology has made extraordinary progress in replicating flavours and textures
For years, cocoa was treated as a commodity: present in hundreds of references, manageable with seasonal contracts, relatively stable. Between 2024 and 2025 this approach was staravolta
The supermarket idea turned out to be a move for which there were no answers, and in the long run one of the moves that led the US to win the cultural and economic game they played with us on the chessboard of Europe
Stimulated by Mc Kinsey, we thought about e-commerce in 1999, a few months after Google was founded. This is discussed in ‘Le Ossa dei Caprotti’
Target, one of the largest US retail chains, has invested $6 billion this year in shops, people and technology. The reason: after years of declining sales, cluttered shelves, high prices and unattractive products, the company has decided that recovery comes through artificial intelligence
Donald Trump could have given the final push in the war on Vladimir Putin’s Russia and brought it down. The conditions were all there but he decided instead to remain ‘Our man in Washington’: Trump in the hands of the Russians
How the war for market shares in food and non-food is evolving
When there is so much animosity, stepping aside is difficult. Not least because in a company there is history and identity, family but also individual.
Easy to say with hindsight, but a compromise, to the detriment of individuals, to save the company, is always desirable.
