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  • Profile
    • Giuseppe Caprotti
    • People say about me
    • Collaborations / Projects
    • Press & Events
    • Photos
    • Videos
  • Publications
    • Le Ossa dei Caprotti
    • Characters
    • Reviews
    • Presentations
    • Other Publications
  • Marketing
    • Marketing News ad Analysis
    • Armando Testa Advertising
  • Geopolitics & History
    • History of the Caprotti and Venosta families
    • History of Esselunga
    • Food and Retail History
    • Local History
    • History of Italy
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    • Guido Venosta Foundation
    • Guido Venosta
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Yearly Archives: 2026

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  2. 2026

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti15/04/2026

Factory Positioning: questions and answers

Notes in preparation for the meeting: to better understand the content I recommend watching the video

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti13/04/2026

The government punishes organic and promotes wine

Do we put a spoke in the wheels of organic food, encouraging the ingestion of pesticides, and promote wine, the abuse of which is carcinogenic? More attention to the health of citizens would not hurt.

Marketing News ad Analysis — by Giuseppe Caprotti10/04/2026

Eurospin asks suppliers for a ‘financial contribution of 3%’: Icqrf opens investigation for prohibited business practices

Eurospin is a brilliant chain with very interesting commercial initiatives. Too bad it gets lost in these kinds of initiatives that, in my opinion, risk damaging its image

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti07/04/2026

Big brands towards decline?

Private label products continue to grow while the share of big brands falls

Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti07/04/2026

In the past twelve months, almost 4 out of 10 consumers in the US have boycotted a brand

‘Political and social positions now have measurable business consequences’

Food and Retail History History of Esselunga Marketing News ad Analysis People, Environment & Culture — by Giuseppe Caprotti02/04/2026

Industry margins doping inflation

Names crop up: Nestlé, Coca-Cola, Procter and Gamble, Kimberly Clark, Pepscico, Algida (Unilever) and L’Orèal for FMCG in a ‘Dejà Vu’ I had experienced in Esselunga with the advent of the Euro

Food and Retail History History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis — by Giuseppe Caprotti30/03/2026

Ahold Delhaize: e-commerce and customisation

Profitable, double-digit growth E-commerce and 14 billion customisation in marketing: a recipe to admire and copy

Geopolitics and History — by Giuseppe Caprotti26/03/2026

While Italian agriculture sinks, African agriculture could take off. Thanks to the Mattei Plan

The objectives of the Mattei plan are unclear and the risk of an autogoal on Italian agriculture is possible

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti and Massimo Giordani26/03/2026

THE FUTURE WE ENVISAGED E-commerce food today

E-commerce sustainability, personalisation and AI. The European GDPR should not be an excuse, Mario Gasbarrino: ‘if you want to commit suicide, don’t do e-commerce’. And Marco Biasin: ‘we need a single database’

Geopolitics and History People, Environment & Culture — by Giuseppe Caprotti26/03/2026

Fertiliser blockade in the Strait of Hormuz will disrupt world food production

This new shock, after the inflationary shock caused by the attack on Ukraine, in addition to triggering a humanitarian cause, risks creating political extremism and new waves of migration towards Europe. It obviously adds to the short-sighted suspension of the dismantling of Usaid

Food and Retail History Marketing News ad Analysis — by Giuseppe Caprotti23/03/2026

JD.com with Joybuy challenges Amazon and European e-commerce with same-day delivery

Joybuy can rely on the company’s own logistics, which include several warehouses in the UK, France, Germany, Belgium, the Netherlands and Luxembourg… This facilitates same-day delivery to a limited number of regions within these countries, where orders placed before 11am will arrive by 11pm…

Food and Retail History History of Esselunga Marketing News ad Analysis Press & Events — by Giuseppe Caprotti21/03/2026

The video of the ‘MDD Strategies and Marketplace – IDM’ event – Factory Positioning

The video of the event ‘MDD Strategies and Market – IDM’ – Factory Positioning on 18 March 2026

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Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

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Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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