For the first time in the world, there will be much more restrictive chemical values than for classic extra virgin olive oil, but also tools to promote the product and the cultural heritage linked to olive growing… From the point of view of business support, the text provides for the allocation of 30 million euros over three years to support Italian olive growing businesses that produce extra virgin olive oil from cultivation to packaging. The non-repayable contribution is also aimed at oil mills and is intended to promote the quality and recognisability of the product on both the domestic and international markets…
Two key measures: a research fund and an experimental blockchain platform to ensure product traceability. Starting in 2025, in fact, a 5 million euro fund will be activated to support research projects on sustainable production techniques, quality analysis, artificial intelligence and disease- and pest-resistant olive varieties. An open source platform based on blockchain will be launched in 2026.
Better late than never.
