The Instacart Consumer Insights Portal (CIP) is a software platform that gives brands direct access to purchasing behaviour across the Instacart marketplace. Based on daily activity from nearly 100,000 locations, CIP offers marketing, sales, revenue growth management and insights to self-service teams access to SKU-level performance, search behaviour, substitution patterns and promotion impact, all based on actual transactions, not modelled data or survey panels.
Instacart is a service that does ‘last mile’ e-commerce for many US retailers. Instacart works with more than 1,400 different brands (national, regional and local), covering more than 80,000 shops across North America. Walmart is among its partners:although the Bentonville, Arkansas-based giant has its own strong delivery infrastructure, it works with Instacart in selected markets to expand its coverage. Below: the Instacart service at Whole Foods in 2016.
