Kroger launches its AI shopping assistant for meal planning

Shoppers can plan a week’s worth of meals, browse recipes and put together a shopping basket that fits a set budget or dietary restriction.

They can also take a photo of a handwritten shopping list or recipe card, or simply paste in a URL, and the tool will find the corresponding products and build a shopping basket in seconds.

The assistant also offers personalised product suggestions and ready-made shopping lists for occasions beyond the everyday, such as birthdays or tailgate parties…

[RELATED: 70% of US shoppers already use AI for shopping and plan to use it more – Report]

Kroger is a supermarket chain and the fourth-largest retailer of consumer goods in the US, after Walmart, Costco and Amazon