Read *Il Fatto Alimentare*, which states that “NaturaSì ’s approach amounts to a clean-labelling strategy and pre-emptive marketing”. Aware of the strong sensitivity and mistrust felt by a section of consumers towards terms such as ‘vaccines’ or ‘mRNA’, the company has sought to safeguard the reputation of its supply chain. The latent risk of this messaging, however, is that it may lead people to believe that the rest of the conventional supply chain makes use of biotechnologies which, in fact, are not actually used in reality…”
NaturaSì, the company that markets organic products and is owned by Boniface Ferraresi, has, in the past, run questionable advertising campaigns.
