Product e-commerce rises by 6 per cent to over EUR 40 billion by 2024

In the ‘product’ cauldron, one finds practically everything: the Food & Grocery and Beauty&Pharma segments show an above-average increase (with growth rates of around 7%), while Clothing, Computers & Consumer Electronics and Furniture & Home Living are in the average range, at around 5%/ 6%.

Overall, according to theNetcomm B2c eCommerce Observatory – School of Management of the Milan Polytechnic, online penetration of total Retail product purchases (online offline) is11.2% of the total and this marks an increase of just half a percentage point compared to 2024.