According to Circana data, retail sales ofenergy drinksinthe United Statesreachednearly $12 billion in the52 weeks ending 12 July,up 19 per cent on the previous year, withvolumes rising by 16per cent.

This growth threatens Coca-Cola’s progress.

Underneath a shelf in the UK, where energy drinks will be banned for under-16s from 2027 onwards.