The cover reflects two souls of my family: the background is a fabric of the Manifattura Caprotti while the torn trolley symbolises the ‘liberation’ from distribution, with Esselunga.
The third soul is the agricultural one, back in the 1600s.
The advertisements were created by Sunny Milano while the cover illustration is by Giuseppe Caprotti with Sunny Studio.
The images of the advertisements and books were taken in Rome, Milan, Florence and Albiate(Si.com, Alto Piano and Giuseppe Caprotti) . The social images were taken by Time and Mind from the family archive.
Thanks to Daniele Nepi for the pictures of me.
Insights from the book: "Le ossa dei Caprotti"
From Garibaldi to the CIA and Esselunga, a meticulously documented saga of the family that reshaped Italian habits forever.
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