History of Esselunga History of the Caprotti and Venosta families

Bernardo Caprotti’s and Giorgina Venosta’s friends: architect Mario Botta

Born in Mendrisio in 1943, he designed the shopping centre in Via Canova, Florence, for Esselunga. Mario Botta was at home in Monate, in the villa of my mother Giorgina and her husband Aldo Bassetti. When my grandmother Luisa Quintavalle died in 2009, she wrote an affectionate condolence card to my mother, with a sketch on the cover for the new Alpine church in Mogno, Switzerland, which was swept away by an avalanche in 1986.

History of Esselunga History of the Caprotti and Venosta families

The Caprotti family and architects: Ignazio Gardella and the first Esselunga Superstore

When Bernardo Caprotti, with remarkable foresight, decided to build larger supermarkets, his passion for architecture led him to seek the collaboration of great architects such as Ignazio Gardella, whose designs changed the concept of the supermarket from a simple container to a building with distinctive architecture, another element that allowed Esselunga to strengthen brand recognition and establish its shops as a central service to neighbourhoods, especially the most peripheral ones. Such large supermarkets, however, need to be filled, and at that point my American experience suggests how to do this through 'non-food', that is, 'everything that is not food': from products of all kinds (from stationery to laundry to crockery) to services (customer care, express checkouts, home shopping, e-commerce).

History of Italy History of the Caprotti and Venosta families

The Caprotti family and sport: Uncle Luigi Venosta called Gigi, hockey and medals

Luigi Venosta, called Gigi, my grandfather's second brother, was 'the most popular Italian player' of ice hockey in the 1930s, as 'La Gazzetta dello Sport' described him, wearing among other things the Azzurri jersey for more than twenty games. During the war he was an aviator, and earned a silver medal in the field. In the photo, Gigi Venosta is last in the back, in the breakaway, wearing the dark jersey.

History of Esselunga History of the Caprotti and Venosta families Local History

A journey into the memory of the Caprotti family and Manifattura Caprotti

This project stems from the desire to preserve the historical memory of Manifattura Caprotti, which has represented much more than a company: it has been the beating heart of the entire Albiate community, a symbol of innovation and dedication, and has represented the family’s industrial roots, which later led to the acquisition of a majority stake in Esselunga

History of the Caprotti and Venosta families

The Caprotti family female: my grandmother Marianne Maire, 1920s

Marianne Maire, a Frenchwoman from Épinal, was Grandpa Peppino's wife, whom he met while studying in France. She was not an easy character, but I remember most of all the sweetness with which she treated us grandchildren. When, in the 1960s, her three sons decided to take over their share of Supermarket (the future Esselunga) from the Americans of IBEC, she came to their rescue with 300 million lire at the time and the relinquishment of most of her rights over Manifattura Caprotti and the family assets she had inherited from her late husband, helping them in no small measure to achieve their goal.

History of the Caprotti and Venosta families

The Caprotti family: Benedetta and Giuseppe Caprotti’s First Communion, May 1970

As happens with every event of this kind, the family photo at the end of the ceremony was a must, and the lens included two 'extended' family groups (Bernardo Caprotti, Venosta, Austoni, Rivolta), with many of the protagonists of my life, from my grandmother Marianne to my aunt Lu with her sisters, from my mother on the far left of the photo to Uncle Guido on the far right, all realised by my father Bernardo's lens.