Guido Venosta – work and career at Pirelli

Guido Venosta joined Pirelli in 1939, three months after the death of his father, who had been its General Manager. After the war he became Managing Director of Pirelli Ltd. based in London. He returned to Italy and continued working there until 1977. For more than a decade he would have two jobs: in 1966 he joined the newly founded AIRC, to which he would make a fundamental contribution until his death in 1998.

Manifattura Caprotti and continuity: fabrics from the 19th century to the 1980s

As in the past, the factory has continued to produce its fabrics in the present, updating to the fashions of the times some of its classics such as the checked or fancy fabrics, produced at least since the 1840s in the bright colours that were so popular and kept in production, updated in fabric and colour preferences, for more than a century more.