Guido Venosta – work and career at Pirelli

Guido Venosta joined Pirelli in 1939, three months after the death of his father, who had been its General Manager. After the war he became Managing Director of Pirelli Ltd. based in London. He returned to Italy and continued working there until 1977. For more than a decade he would have two jobs: in 1966 he joined the newly founded AIRC, to which he would make a fundamental contribution until his death in 1998.

Manifattura Caprotti and continuity: fabrics from the 19th century to the 1980s

As in the past, the factory has continued to produce its fabrics in the present, updating to the fashions of the times some of its classics such as the checked or fancy fabrics, produced at least since the 1840s in the bright colours that were so popular and kept in production, updated in fabric and colour preferences, for more than a century more.

Manifattura Caprotti: safety at work in a textile company

Caprotti, like Marelli (to whom they would later be related), were undoubtedly forerunners, and in many ways can be counted among the ‘unexpected entrepreneurs’ because they present aspects of modernity, of planning, of ideas that we would not have suspected in people who have been producing textiles since the days of looms in peasant homes, and are therefore concerned with a cold and impersonal thing called ‘progress’

Giuseppe Caprotti guest of the Monza Brianza Rotary Club. The guest presented his latest book, Le Ossa dei Caprotti.

Today, Giuseppe Caprotti is also the president of the Guido Venosta Foundation, his maternal grandfather. The foundation was established with the aim of spreading the highest ideals of culture and solidarity and is actually involved in four areas: health protection and scientific research, solidarity, promotion of culture, environmental protection