There is no minimum consumption of alcoholic beverages that is ‘safe’ for health

The consumption of alcohol can cause at least seven different types of cancer, even if only small amounts are consumed. The most affected areas are the mouth and throat, larynx, oesophagus, colorectum, liver and breast (in women). This was reconfirmed by the US Surgeon General in January 2025 but in Italy social pressure is put on those who do not drink

The name ‘Esselunga’, the story of a small myth

Uncle Claudio [Caprotti], my father's last brother, told me that Esselunga's name was born at the time of the 'Mille lire lunghe' (One Thousand Long Lira) promotional campaign (1969 - 1971), curated by Alberto Gandin, one of the leading Italian advertisers of the time. The slogan was 'come and spend 1,000 long Lira at the supermarket with the long esse'. From then on, customers began to call the supermarkets 'Esselunga', which was to become the name of the operating company while the holding company continued to be called Supermarkets Italiani."