Sicilian blood oranges, decimated by bad weather but in promo in large-scale retail outlets

Cyclone Harry and continuous rainfall, which is still ongoing, have decimated Sicilian blood oranges. Many fruits have fallen to the ground, fungal diseases have spread, and the waste in the sorting process is high. The campaign will end weeks early. In this difficult scenario, a large part of the large-scale distribution groups are offering discounts and promotions, as if nothing happened. Is this how large-scale distribution helps Made in Italy when it is in difficulty? The Consorzio di Tutela dell’Arancia Rossa di Sicilia IGP: inappropriate promotions

Such practices, at a particular time like this, reduce the value of our Arancia Rossa di Sicilia IGP and risk compromising the work done to guarantee its quality, reputation and fair economic recognition to those who help to protect and promote an area like ours throughout the world, added Gerardo Diana, president of the consortium.

On the subject read this article