When someone tells the truth and dispels those annoying myths, those who knew Caprotti senior well are fully aware of what sort of character he had, and what he put his eldest children – and others – through. It was high time someone set the record straight; I offer my full support to Dr Giuseppe Caprotti.
The market share of fizzy drinks (sodas) in the US has fallen from 45.6 per cent in 2016 to 33.5 per cent today: Coca-Cola is offsetting these losses in ‘developing’ countries. But for how long can it continue to do so without facing the same loss of consumer loyalty?
“At Esselunga, we created the wine sections: we adopted the green colour for the fittings with my father, in Berlin, at the KaDeWe department store.” *Le Ossa dei Caprotti*, page 205
Prosciuttopoli is a saga that has dragged on for eight years, exacerbated by the outbreak of swine fever in Europe since 2014. It is hoped that the sector will not forget the lesson and that consumption of both Parma ham and San Daniele ham will be revitalised
The contradictions within the Ministry of Agriculture and the lack of substance in the positions adopted by trade union organisations (Coldiretti, Confagricoltura, etc.) on an issue that should concern us all: the failure to tackle unfair practices creates numerous market distortions that skew costs, prices and margins. And these developments run directly counter to the protection of sovereignty that this government would appear to advocate.
The current conflict is not merely a military one. It is a cultural, psychological and identity-based war. And in this war, Russia has realised that European democracies can be destabilised more easily by a meme, a newspaper article or a lecture than by a missile
Whilst we await the release of your new book, I’d like to thank you for sharing your experiences; they’re always constructive and inspiring. I wish I’d been there when you were at the company – judging by the various accounts from colleagues and here in the comments too, everyone speaks of you with great nostalgia.
Not everyone is probably aware that one of Caprotti’s factories has become an Esselunga Superstore
Francesco Mutti, president of Centromarca (Confindustria), would be 100 per cent right if: 1) Italy had not caused so many problems regarding food labelling; 2) we did not have ‘black sheep’ – such as Petti – who have damaged Italy’s image; 3) our country did not exploit workers in the fields to such an extent
The ‘mass’ market is increasingly focused on ready-made products, but if you have a trusted local fishmonger who offers something other than the ‘usual salmon’, you can eat better. This benefits both our health and the sea.
Delivery is too expensive for those in the business. Gorillas has been taken over and Getir has left Italy: three operators remain, with very high costs relative to turnover. The role of dark kitchens, which industrialise catering but compromise food quality. The Western market is in the hands of four main players
Food sovereignty makes sense if it goes hand in hand with expertise. And, above all, if it safeguards farmers’ incomes and the health of Italians. Otherwise, it becomes mere propaganda and, ultimately, a boomerang for those who advocate it
