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  • Profile
    • Giuseppe Caprotti
    • People say about me
    • Collaborations / Projects
    • Press & Events
    • Photos
    • Videos
  • Publications
    • Le Ossa dei Caprotti
    • Characters
    • Reviews
    • Presentations
    • Other Publications
  • Marketing
    • Marketing News ad Analysis
    • Armando Testa Advertising
  • Geopolitics & History
    • History of the Caprotti and Venosta families
    • History of Esselunga
    • Food and Retail History
    • Local History
    • History of Italy
    • Geopolitics and History
  • People, Environment & Culture
    • Guido Venosta Foundation
    • Guido Venosta
  • Italiano

Author Archives: Giuseppe Caprotti

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Food and Retail History History of Esselunga People, Environment & Culture — by Giuseppe Caprotti07/12/2025

Bananas: the birth of the private label (in Esselunga and elsewhere)

A brief history of one of the best-selling products in supermarkets: from the banana wars with the subsequent US oligopoly of Chiquita, Dole and Del Monte, to bananas with alternative brands.

The Caprotti brothers’ weddings

By Giuseppe Caprotti29/11/2025

Caprotti’s house in Via del Lauro

By Giuseppe Caprotti29/11/2025
Carla Venosta, Milano 1951

Carla Venosta internationally renowned architect and second wife of Guido Venosta

By Giuseppe Caprotti29/11/2025

Aldo Bassetti enlightened entrepreneur and second husband of Giorgina Venosta

By Giuseppe Caprotti29/11/2025

Reviews — by Giuseppe Caprotti23/11/2025

“Le Ossa dei Caprotti”: review by Fabio Rossi from my site

Good evening Dr Caprotti, i have just finished reading, as avidly as I have in a long time, your book…

Reviews — by Giuseppe Caprotti21/11/2025

“Le Ossa dei Caprotti”: review by Pina Di Giulio from my site

Book read with feelings that oscillated between amazement and anger but nevertheless I am not surprised. I enjoyed it very…

Reviews — by Giuseppe Caprotti20/11/2025

“Le Ossa dei Caprotti”: review by Rossella Grassi from my site

On the emotional wave of the end of the book, I only feel a strong empathy for the author, who…

Reviews — by Giuseppe Caprotti20/11/2025

“Le Ossa dei Caprotti”: review by Rosa Avitabile from my site

I was and am an Esselunga customer in the province of Alessandria since it opened in the early 1980s and…

Food and Retail History Geopolitics and History Marketing News ad Analysis — by Giuseppe Caprotti13/11/2025

JD.com, the new Chinese giant ready to conquer Europe

European e-commerce risks speaking only American, with Amazon, German, with Lidl, or Chinese with JD.com, Temu and Shein

Reviews — by Giuseppe Caprotti12/11/2025

“Le Ossa dei Caprotti”: review by Giordano Peyrani from my site

Good morning Giuseppe, I have just finished reading your book. It is a very compelling story, at times a Shakespearean…

Reviews — by Giuseppe Caprotti07/11/2025

“Le Ossa dei Caprotti”: review by Alessandro Berrini from my site

Dear Dr. Caprotti, i read your book with curiosity, which I specifically asked my wife for as a Christmas present.…

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Keywords


Agriculture AI Albiate Aldi Alibaba Amazon Antitrust Armando Testa Auchan Barilla Cancer Caprotti Manufacturing Carrefour Casino Climate change Coca-Cola Coffee Coldiretti Conad Confindustria Contributions from suppliers Coop Covid-19 Deforestation Delivery Discount Dominick's E-Commerce Eataly ESD Italia Esselunga Esselunga e-commerce Esselunga organic Extra Virgin Olive Oil Ferrero Fidaty card Fish Fruit and vegetables GMOs Guido Venosta Foundation Ikea Inflation JBS L'Oréal Le Ossa dei Caprotti Lidl Localism Marketing Mc Donald's Meat Mercosur Nestlè Non-food Organic Pasta Pesticides Private Label Prosciutto Research on Alto Adige Shein Starbucks Streaming Superstores Tesco Unes Unilever Walmart Water Whole Foods WWF

Characters


Aldo Bassetti Beppo Caprotti Bernardo Caprotti Carla Venosta Carlo Caprotti Claudio Caprotti Gianni Albertini Giorgina Venosta Giuseppe Caprotti Giuseppe Caprotti explorer Guido Caprotti Guido Venosta James H. Angleton Luisa Quintavalle Marco Brunelli Marianne Maire Nardo Caprotti Nelson Rockefeller Peppino Caprotti Umberto Quintavalle Violetta Caprotti

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