History of Esselunga History of the Caprotti and Venosta families Press & Events

From the 7 September 2025 episode of PresaDiretta

Everything was already written in the will: Giuseppe and his sister Violetta, children of the first marriage, are not universal heirs but legatees, with a heavy tax burden on them. A family and entrepreneurial story narrated in the book Le Ossa dei Caprotti (Feltrinelli, 2023), which tells the story of a great enterprise between economic successes and personal entanglements

History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis

How to measure – well – sales in distribution: with a constant network

Sales in distribution are measured by gross revenues, including new openings and restructurings. But there is another, healthier and clearer method to understand whether a company is really doing well or not, regardless of network development: constant network sales, which exclude new openings and major restructuring in the year measured

Food and Retail History History of Esselunga History of the Caprotti and Venosta families Marketing News ad Analysis

Esselunga Sottocasa, small shops, big opportunities: why invest in the proximity format

Proximity shops are perfectly suited to the Italian urban structure: in smaller towns they are the only truly sustainable solution, while in large cities, such as the centre of Milan, the smaller format is often the only logistically and economically viable option

History of Esselunga History of the Caprotti and Venosta families In the spotlight 2 Marketing News ad Analysis

Esselunga’s operating result

One of the many stories that have circulated about me is that I would have brought Esselunga poor financial results for 2003 and that this would have led to my removal. Nothing could be more untrue. If you look at the numbers, you can see that the 2003 Ros, compared to that of the early 1990s, was decidedly better, thanks in part to careful management of contracts with suppliers (see the example of Barilla) and to the negotiations carried out in the ESD Centre