Rita Consonni on the Manifattura, the Caprotti family and my book, Le Ossa dei Caprotti
manifattura Caprotti has been ‘work and life’ for this whole area of Brianza: Albiate, Macherio, Triuggio…
My grandfather Giuseppe Caprotti, called Peppino (1889- 1952), the First World War, the textile factory and Esselunga
From my grandfather’s medals to ‘Le Ossa dei Caprotti’, with the insider trading in Pirelli shares bought with profits from the factory
Two mismatches in the Caprotti story: Januaria Piromallo, Marchioness of the Dukes etc., and Maria Cristina Busi Ferruzzi, ‘Princess of Coca-Cola
The story of Maria Busi Ferruzzi is reported in the book ‘Le Ossa dei Caprotti’ because it exemplifies how a supplier can become a servant. On Januaria Piromallo, Marchioness Capece Piscinelli di Montebello of the Dukes of Capracotta, on the other hand, I have drawn a pious veil
The Caprottis, Manifattura Caprotti and a united Italy
After the Third War of Independence (1866), and in the years that followed, when the Italian economy, after some difficult years, experienced a happy expansion, the company’s radius of action expanded as far as the south of Italy, albeit with considerable difficulty, at least in the early days, due to the lack of a national market.
The birth of marketing at Esselunga and two Armando Testa advertising campaigns
In 1994, under my impetus, the Esselunga marketing department took shape and I became its first director. Marketing was structured to manage the following areas: promotions – including the whole Fidaty world – the call centre, press office, market research, supermarket space, advertising
Brazil’s chaos and the billionaire twins, bresaola lords and owners of the meat giant JBS
Brazil is the fourth largest polluter (CO2 producer) in the world.
Giuseppe Caprotti fondatore di Esselunga a casa, l’e-commerce di Esselunga
“Accanto agli investimenti sulla rete fisica, il gruppo ha già accelerato lo sviluppo del canale e-commerce, presente dal 1999 per ferma volontà dell’allora direttore generale Giuseppe Caprotti, ma incredibilmente mai più approfondito ed aggiornato”
