AI is one of the main pillars of the plan unveiled in February by CEO Alexandre Bompard, which aims for a 25% market share in France by 2030, up from 22% today.
Carrefour had already launched its chatbot Hopla based on ChatGPT in 2023, and announced in early 2024 a partnership with Google to enable shopping via the AI agent Gemini.
A third of French cyber shoppers already use AI during their online purchases, according to an Odoxa study for Fevad published in February…
In Europe, only Lidl seems to be banking on AI.
Confirmation of the German giant’s orientation by Martin Brandenburger, CEO of Lidl Italy, can be found here.
