This advert appeared recently in various newspapers in response to a number of political attacks on the way the French retail sector manages its procurement.
The clear message for an Italy that often acts in a ‘disorganised’ manner is this: the French large-scale retail sector (Leclerc, Carrefour, Intermarché, Système U and Auchan) is not afraid – of the government, the competition authorities, etc. – and stands united against brand manufacturers to protect French consumers’ purchasing power from inflation.
And this is regardless of the policy and methodology used to calculate any price increases.
