The cutback strategy is part of a broader reorganisation project, which includes cost rationalisation, including through the use ofartificial intelligence… The news comes alongside Heineken’s fiscal year 2025 results, which show that Heineken posted a 1.2 per cent drop in sales volumes, while maintaining net revenue and operating profit slightly above analysts’ expectations. At the opening of trading on the Amsterdam Stock Exchange, the share reacted positively, jumping almost 3.9 % to EUR 77.50. Investors therefore seemed to reward the plan, which also foresees a growth in profits of between 2% and 6%
