The discounters, in this scenario, confirmed their position as one of the most dynamic players: their turnover reached EUR 7.544 billion, marking anincrease of 9.2% over the previous year and gaining 2.88 percentage points in market share…
hypermarkets and superstores had a share drop of 2 points while supermarkets showed superior resilience and vitality: with EUR 12.452 billion turnover and a growth of 7.9%.
Agorà and Selex are leading this segment while Lidl but also Aldi are launching themselves on the attack in Milan.
Nielsen Area 1, which includes Piedmont, Val d’Aosta, Liguria and Lombardy, is one of the four geographical areas used by Nielsen for market data collection in Italy. Compared to the other areas (Area 2, Area 3 and Area 4), it is considered the most dynamic, a commercial reference point.
