The chain intends to expand beyond Germany, Austria and Switzerland, offering a service that could be available in up to 30 countries…
The chain told the Financial Times it plans to expand beyond Germany, Austria and Switzerland with a mobile service that could be available in up to 30 countries in the future, including the UK, US, France and Spain. Lidl did not specify which markets it intends to target first…
As part of the deal, Schwarz Group will also acquire a 9.9% stake in 1GLOBAL, a company that holds telecommunications licences and partnerships in 12 countries. The mobile initiative is a further step in Schwarz’s efforts to build a broader digital ecosystem alongside its 14,000 Lidl and Kaufland shops. Through its Schwarz Digits division, thegroup has already become a fast-growing European provider of cloud computing and cybersecurity services , as well as an investor in artificial intelligence startups… Financial Times
Lidl continues on its path to becoming a brand (and in Italy focuses on non-food fruit and vegetables and technology)
