Prosecco can still be produced in Brazil for the next ten years. The alleged flaws in the EU-Mercosur agreement

The ban on the use of the name by local producers will not come into effect immediately, leaving the door open for a ‘timed’ Italian sounding, which also concerns Asti and Marsala. The reason? The phasing out clauses…

there are passages and loopholes that seem to leave uncovered the age-old wound ofItalian sounding…

The treaty, in fact, admits a long transition period from which the South American industry will still be able to take advantage, especially considering that weighty denominations such as Prosecco are in it. One of the reasons why Coldiretti has voiced its opposition and called for a change to what appears to be a legitimisation of misbehaviour…

The Prosecco Consortium replied to Coldiretti: ‘without the agreement we would not have the tools to intervene’. As I wrote on the subject of Mercosur: ‘those who want too much risk squeezing nothing’.Below: Brazilian Garibaldi prosecco.

Drafted 15 January, updated 17 January 2026