a collapse that clearly photographs the structural change taking place. But the decline of department stores is not a thunderbolt. For years, these department stores have struggled to compete with the rise of e-commerce, aggressive discount platforms such as Temu and Shein, but also direct-to-consumer brands. The new generations, moreover, prefer more curated, personalised and digital shopping experiences, far removed from the dispersed logic of the large generalist stores, and so the metamorphosis underway is not just a commercial fact, but a social and cultural signal, showing that the future of retail passes through innovation, selection and competitive pricing, and does not care about the size of its spaces…
