Walmart has launched a ChatGPT-based experience that will allow shoppers to find products in AI-based chat and then purchase them in a personalised Walmart environment, OpenAI, the parent company of ChatGPT, said this week.
According to the company, this initiative links the product search functionality within ChatGPT to shoppers’ accounts, loyalty programmes and payments with Walmart. The experience is available via web browser and will also be launched with access via iOS and Android apps.
Walmart’s new ChatGPT-based experience represents a change from the retailer’s previous OpenAI strategy. In October 2025 , Walmart had announced a partnership with OpenAI to allow its customers to shop using Instant Checkout on ChatGPT. Walmart’s latest move marks a step back from Instant Checkout functionality….
