The price of wheat falls by 30% but the price of pasta soars by 18%: how is this possible?
Is someone speculating on prices in Europe? It seems so, but not on pasta
Pasta, industry loses at the Tar: ‘Origin of wheat remains compulsory on label’
Such a producer policy generates the suspicion that: there are those who make false claims on the label and there are also those who want to be clever, as has happened in the past
Covid: in June 2020, global food inflation began to rise
Food prices are the only component of inflation that has risen across the board during the pandemic. The situation regarding raw materials was exacerbated, between 2021 and 2023, by the war and climate change, with the FAO index continuing to rise
Cooked ham: secrets for recognising quality ham
Prices from 8 to 60 €/kg: the thighs, processing, water and additives make the difference. One has to read the label, which differentiates between ‘cooked ham’ without further specifications, ‘choice cooked ham’ and ‘high-quality cooked ham’.
The stark reality: the never-ending Parma ham scandal
the Repressione Fradi (Fraud repression) found that 25% of the pigs entering the PDO chain in 2020 did not have the characteristics to receive the prestigious label.
The birth of marketing at Esselunga and two Armando Testa advertising campaigns
In 1994, under my impetus, the Esselunga marketing department took shape and I became its first director. Marketing was structured to manage the following areas: promotions – including the whole Fidaty world – the call centre, press office, market research, supermarket space, advertising
Brazil’s chaos and the billionaire twins, the ‘bresaola lords’ and owners of the meat giant JBS
Brazil is the fourth-largest polluter (CO₂ producer) in the world.
La Nazione, Egidio Bedogni’s ham and Esselunga’s scones
From Tuscany came the ‘revolutionary’ project at the time to give customers, from every region where Esselunga was established, what they wanted. It sounds banal but in fact it was not at all.
Wrong diet causes disease: fructose leads to diabetes
Researchers at the Mayo Clinic, world-famous in the USA and around the world for its fight against cancer, have pointed out that fructose ‘fuels an epidemic’
Prosciuttopoli: the strange point of view of the San Daniele consortium
Mario Cichetti, Director of the San Daniele Ham Consortium. The director, referring to the PDO fakes, states that ‘there was no great difference in the quality of the product for the consumer’. A sentence that causes more than one perplexity to those who spend 40-50 €/kg to buy a product that should be of high quality.
