Giuseppe Caprotti at OSA360, in front of 2000 entrepreneurs, in Milan on 8 November 2024

At OSA 360, the biggest event for entrepreneurs in Milan, I had the pleasure of telling an audience of more than 2,000 entrepreneurs, producers and retailers about the origins of Esselunga and all the innovations I introduced in the company up to 2004, inspired by the themes of my book ‘Le Ossa dei Caprotti’. It was exciting to share this vision, which continues to evolve through the initiatives of the Guido Venosta Foundation

Ideas on the internationalisation of Italian large-scale retail trade from the book “Le Ossa dei Caprotti” at the Stati Generali dell’Export, Milan 11 October 2024

From the missed national champion of the 1960s, with GS – Esselunga, to the multi-regional companies of today. The opportunities missed by Italian large-scale retailers in e-commerce but also in the acquisitions that foreign retailers are making instead

The ‘More capital to make small and medium-sized enterprises grow’ meeting. Mossa (Banca Generali) at the OSA event. Two thousand entrepreneurs in the room

The protagonists include Daniele Benatoff, Matteo Marzotto, Marco Alverà, Tonino Lamborghini, Matteo Lunelli , Giuseppe Caprotti in dialogue with Mattia Malgara, Guglielmo Manetti, Danilo Iervolino, Tatiana Rizzante, Marina Salamon, Massimiliano Silvestri, Giovanni Marigliano, Cristina Zucchetti, Angelo Mastrolia, Antonino Cannavacciuolo, Andrea Costantini, Daniele Ferrero (Venchi), Martino Scabbia Guerrini, Matteo Zanetti

The Caprotti family: my maternal grandfather Guido Caprotti Venosta, c. 1970s?

My grandfather Guido Venosta, the more introverted of the Venosta brothers, graduated from Cambridge and Pavia and worked all his life as an executive at Pirelli; in 1966 he became involved in the Italian Association for Cancer Research (today the Italian Foundation for Cancer Research - AIRC), which he transformed into Italy's largest private funding body in the fight against cancer. Initiatives that have made the history of fundraising for the non-profit world, such as the 'Health Oranges' and the 'Research Azaleas' (...), were born thanks to him.