History of the Caprotti and Venosta families Local History

The Caprotti family, innovation and tradition in an Italian manufacture: Albiate and Switzerland

Bernardo Caprotti, an agricultural owner, founded Giuseppe Caprotti’s Bernardo Caprotti cotton weaving company on his land in Ponte Albiate. Caprotti’s company was still based on an almost pre-industrial production system: few simple machines, many warehouses, worker-farmers weaving mainly at home. In 1866 there were about 1500 of them. However, the great industrial revolution that would transform Europe was underway…

History of the Caprotti and Venosta families

Giorgina Venosta’s friends: Tomás Maldonado, artist and companion of Inge Feltrinelli

Tomás Maldonado (1922-2018), born in Buenos Aires, was a lecturer in Industrial Design in Architecture at the Milan Polytechnic, a chair he established in 1994. When he met Inge Feltrinelli, Giangiacomo's recently widowed wife, he moved from operational design to a more intellectual role. He lived with Inge for over forty years, dying just over two months after her

History of the Caprotti and Venosta families

Friends of Bernardo Caprotti and Giorgina Venosta: architect Vico Magistretti and publisher Rosellina Archinto

My father Bernardo wanted Vico Magistretti to design the Esselunga superstore in Pantigliate, which opened in 2001, where two years later the first of the 'Bar Atlantique' (now 'Bar Atlantic') opened, also designed by Magistretti, who renovated the food outlets that I had strongly desired since the first superstores. The great architect worked for my father, but he was also a close friend of my mother GiorginaOf mutual friends Rosellina Archinto, who animated Milan's cultural life for decades

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Bernardo Caprotti’s and Giorgina Venosta’s friends: architect Mario Botta

Born in Mendrisio in 1943, he designed the shopping centre in Via Canova, Florence, for Esselunga. Mario Botta was at home in Monate, in the villa of my mother Giorgina and her husband Aldo Bassetti. When my grandmother Luisa Quintavalle died in 2009, she wrote an affectionate condolence card to my mother, with a sketch on the cover for the new Alpine church in Mogno, Switzerland, which was swept away by an avalanche in 1986.

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The Caprotti family and architects: Ignazio Gardella and the first Esselunga Superstore

When Bernardo Caprotti, with remarkable foresight, decided to build larger supermarkets, his passion for architecture led him to seek the collaboration of great architects such as Ignazio Gardella, whose designs changed the concept of the supermarket from a simple container to a building with distinctive architecture, another element that allowed Esselunga to strengthen brand recognition and establish its shops as a central service to neighbourhoods, especially the most peripheral ones. Such large supermarkets, however, need to be filled, and at that point my American experience suggests how to do this through 'non-food', that is, 'everything that is not food': from products of all kinds (from stationery to laundry to crockery) to services (customer care, express checkouts, home shopping, e-commerce).

History of the Caprotti and Venosta families

Giorgina Venosta’s friends: Gae Aulenti, Ettore Sottsass, Vittorio Gregotti

My mother Giorgina, who from 1977 to 1991 was the representative in Milan of the auction house Christie's, in charge of liaising with all the experts in the various sectors, and then an art expert with her own company, Consulenza d'Arte, which she founded in 1992 with two other partners, could only move well in the environment where the great architect-designers gravitated, forging friendships that lasted a lifetime.

History of the Caprotti and Venosta families

Giorgina Venosta’s friends: Pierluigi Cerri and Donatella Brustio in Cerri

Pierluigi Cerri, one of Italy's greatest architect-designers and winner of three Compasso d'Oro awards - the oldest and most prestigious design prize in the world - happily gravitated around the tables of the villa that my mother Giorgina and her second husband, Aldo Bassetti, owned on Lake Monate. Pierluigi had also married Donatella Brustio, a descendant of the family that was identified with La Rinascente for decades (she herself worked there from a very young age), and a close friend of my mother's. She was a very sweet woman and, like all Giorgina's friends, strong and resourceful. Her death in 2016 left a great void.