Quick Take — Lidl pasta, EU Court: tricolour on labels can mislead consumers

At the centre of the dispute are the Italiamo (with the depiction of the tricolour shield and the words ‘Italian Passion’ on the packaging) and Combino (with images of Italian landscapes and the words ‘Italian speciality’) lines. In both cases, the Antitrust Authority ruled that the emphasis on Italianity misled the consumer, as the wheat used was largely foreign (EU and non-EU) and this information appeared only on the side or on the back, with very small and hardly legible graphic characters…

The Court of Justice of the European Union has put an end to the long legal battle over Lidl brand pasta, confirming that the use of patriotic symbols to disguise the foreign origin of wheat is an unfair commercial practice. In ruling C-301/25 filed on 30 April 2026, the Luxembourg judges agreed with the Italian antitrust authority (Agcm), reaffirming that the €1 million fine imposed on the supermarket chain is legitimate: transparency on the packaging must be immediate and cannot be hidden among the small print on the back of the package.

This slip tarnishes the image of Lidl, which would like – and has the potential – to be ‘branded’.

The image below is by Paolo Caruso (LinkedIN).

Quick Take — The fertiliser factor: why bread, pasta, meat and eggs are at risk

It is no exaggeration to say that about half of the world’s population meets its food needs through the use of fertilisers. In this scenario, Iran plays a crucial role as the world’s fourth largest exporter of urea.

We are talking about a vital substance to ensure abundant harvests of wheat and cereals, the mainstays of our diet. With the war in Iran turning the straits into a shooting gallery, the situation has become critical. Prices are out of control: urea has risen by 25% in just one week, putting spring sowing at risk If with the Russian invasion the problem affected wheat and sunflower oil, the war in Iran shifts the critical issues to fertilisers.

‘If the situation continues, consumers could see higher prices for bread within six to ten weeks, for eggs within a few months, and for pork and broiler chicken within six months, estimates Raj Patel, a food systems expert at the Lyndon B. Johnson School of Public Affairs’.

Source: the Financial Times, which adds:‘The Middle East is one of the world’s biggest fertiliser producers, while the Strait of Hormuz is a crucial sea route for exports.

According to CRU data, about 35 per cent of global urea exports pass through this waterway. Urea is the most widely used nitrogen fertiliser, which in turn supports about half of the world’s food production.

The route also handles 45 per cent of global exports of sulphur, a key ingredient used to produce phosphate fertilisers, as well as significant volumes of ammonia, a key ingredient for nitrogen fertilisers,’ he says. Moreover, according to recent work, oil and gas price increases of similar amounts to those observed so far, if sustained over time, would lead to a price increase of 1.4 per cent one year from now, compared to a scenario without the shock.

In the article in Il Sole 24 Ore of 6 March below, the problems of the fruit and vegetable sector are highlighted.