The Caprotti Manufactory: fabrics were stories, the forerunners of marketing

For over a century, the Caprotti factory in Albiate was a place of work, identity and memory. Its logo – the goat – and the names of its fabrics evoked strength and prestige: Leone, Vittoria, Cleopatra. Others linked the product to Italy’s geographical identity, such as Calabria and Tevere. Still others, such as Jolanda and Marina, followed the fashion of the time, or current events, such as Tosca, linked to Puccini’s opera.

Is the Caprotti factory due to be demolished?

Dear Dr Caprotti, I was saddened to hear of the forthcoming demolition of the factory in Ponte, which your father set out to build and to which he devoted a significant part of his life. It is undoubtedly a place that, for many people, has meant much more than simply a ‘place of work’: it has been a professional and social hub, a place to meet and forge new bonds. It has certainly been a source of hope for a better future, both for oneself and for one’s family…

Guido Caprotti, the less famous brother

Guido Caprotti was one of the pioneers of large-scale distribution in Italy, a partner from the beginning of 'Supermarkets italiani' (later Esselunga), he later founded with Marco Brunelli 'La Romana Supermarkets' (later GS). Later he and his brothers bought the majority of Esselunga from the Americans. Despite this role, his name has remained at the margins of the public narrative. Unjustly so. Because to his and Brunelli's intuition we owe an important part of the start of modern distribution in Italy. It is no coincidence that back in 1959, La Stampa described him as 'a giant of entrepreneurship'.

The Albiate bridge and Mayor Peppino Caprotti

In the early 1950s, the 19th-century bridge in Albiate, built at the time of carts and wagons, was now inadequate for modern vehicle traffic and too low to withstand the flooding of the Lambro. The municipal council led by Peppino Caprotti, my grandfather, who was elected mayor in the summer of 1951, began to deal with it, because in that very year the Lambro was still overflowing. During his brief period at the head of the Albiatese municipal administration (he died in a car accident the following year), Peppino had time to lay the foundations for the important project to rebuild the bridge.

Peppino Caprotti, Alberto Sartoris and the school and family chapel projects in Albiate

After the First World War, Albiate underwent a phase of great transformation and in 1929 inaugurated the new town hall, destined to serve as town hall, school and clinic, also as a memorial to the 60 fallen and missing in the town. The building was realised thanks to a collective subscription and the contribution of several benefactor families, including the Caprotti family. In the archives of Villa San Valerio emerges the correspondence between my grandfather Peppino Caprotti and the architect Alberto Sartoris, who was commissioned to design both the building and the family chapel in the Albiate cemetery.

Giuseppe Caprotti: ‘From trolleys to history, the luck of living more lives’

What will we read about in your new book? ‘I tell another side of the family through two extraordinary explorers: my eponymous ancestor Giuseppe Caprotti, who lived thirty years in Yemen, and my great uncle Gianni Albertini, a skier and mountaineer who explored the North Pole’.

Peppino Caprotti – Final tragedy, honours to the Mayor

In June 1952, grandfather Peppino died in a car accident while returning from a deer hunt in Austria. Peppino had been elected mayor of Albiate only a year earlier. A few days later, the whole town attended the mayor's funeral. Peppino was also remembered in the first of the annual pamphlets that the municipal administration published at the end of each of its terms. The story of Peppino and his family has always intersected with that of his village, and in "Le Ossa dei Caprotti" I have narrated it.