Aldi creates a Fan Club in the USA

ALDI Quarter Club” members will receive prizes such as:

• One year of free groceries for an individual

• An exclusive invitation to a members-only event in the retailer’s hometown

• A personalised Quarter Club style jacket, among other merchandising items

• A chance to be featured on ALDI’s social channels

Source.

Conclusion: Aldi, like Lidl and other discounters, is always ‘more supermarket (and less discount)’.