Drafted 9 January 2023, updated 24 December 2025
“Our food system is ‘broken’. But how did we get to this point? And how has our relationship with food changed over the last hundred years?
In the first episode of the docuseries ‘What We Eat’, produced together with @foodunfolded with the support of EIT Food and co-funded by the European Union, we retrace the evolution of our relationship with what we eat, which has been turned upside down in the space of just one century.
Video produced and published by Will Media – January 2023
With the participation of Giuseppe Caprotti, Fabio Ciconte, Benjamin Lorr, Emanuela Scarpellini
Conclusion :
Unfortunately, instead, we are witnessing the deterioration of food quality, also due to the obsessive search for the ‘lowest’ price.
To better understand the history of food read also Ultra-processed foods: if you know them, try to avoid them:
“Industrial cassette bread was born between 1928 and 1930 with the first automatic slicing machines and bread from the Wonder company.
The turning point came in 1943, during World War II, when the army demanded ‘enriched’ bread – with vitamins and minerals – to feed American troops’ (The Wall Street Journal, below).
Significant pictures taken in Greece and Switzerland on the influence of the US. Below is also an old advertisement for Esselunga which, for decades, had an ‘American bread’ in its assortment, produced in the factory located near Florence.
